An interesting discussion of the "long tail" in sales over the internet (and the surprising ignorance of the meaning of the term among certain tech-heads) over at Language Log:
Language Log: The long tail: in which Gauss is not mocked, but TWiTs (and dictionaries) are
As Amazon and other internet retailers have demonstrated, long-tailed distributions of consumer demand -- in the sense of distributions where a large fraction of the probability mass is in the tail -- are a Good Thing for companies that can cope efficiently with orders for the very large array of books, CDs, movies and so on that are not among the top sellers. That's where Chris Anderson's Wired article "The Long Tail" starts. He claims that a much bigger fraction of the (potential sales) mass than you might think is out in the tails of the distribution of consumer demand, and he turns the phrase "long tail" into a bugle call for the redesign of post-modern life.
I note it here because it has a direct relation to what I was just talking about vis-a-vis webcomics. If you look at demand for comics as being such a curve, with the fat part of the curve being dominated by the big newspaper strips like Garfield or Doonesbury, and the rest of the world of comics trailing off to the right, appealing to smaller and smaller audiences you get the same situation as with books, DVD rentals or music. Without measuring, you don't know the exact size or shape of the tail, but would it surprise anyone to find out that it was "long" in the sense that a large part of the total demand fell in the tail of tinier and tinier niche comics?
